When the career of golf's top player and biggest star was in free fall in 2010, the brain trust of professional golf in the U.S. gathered in their Florida headquarters to contemplate life after Tiger Woods.
Huddling with consultants from their Austin, Texas, advertising firm, senior executives at the PGA Tour tried to figure out how to persuade fans, sponsors and television networks to stay invested in a sport whose biggest draw had been disgraced. The golf world looked like it was about to go through a difficult generational transition.
puma cleats adidas soccer jerseys adidas soccer uniforms
"Every 10 to 15 years you have a passing of the baton from one face to the other," says Ty Votaw, the tour's executive vice president. "We were about at that 15-year mark with Tiger." There was one problem, though—there wasn't any obvious candidate ready to grab the torch from Mr. Woods, and the consensus among sports-industry executives was that professional golf was headed for trouble.
No comments:
Post a Comment